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| Magazine Merchandising Services brief: MMS required an update to their corporate identity which was several years old and they felt had never quite worked for them. One of the main problems faced by the company was a general lack of understanding of the services on offer, because of their unique and specific nature. solution: fine-focus began by developing a thorough understanding of MMS's services, market, clients and prospective clients in order to encapsulate this in the brand. The result was an informative, refined and exclusive corporate image, which would help MMS expand the business and gain new clients. For more info see the print section |
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