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| Common Name brief: CommonName wished to update their corporate identity and create a new look for their website as well as a series of Flash demonstrations of their key products. solution: As CommonName had an established and recognised brand within the search engine industry, fine-focus used the former corporate identity as a starting point and developed it by giving the logo, typography and colours a more up to date look. Sub-brands were also created for each of Common Name's key products, which are colour coded to aid users finding information relevant to them. |
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